How We Walk
belö
case
study
2025/
HOMEWARE
CONCEPTUAL
BRAND
Our motion system brings some much needed eMotion to the Brand Identity.
Giving it both personality and charm!
Motion Principles
Characterised by our (3) three brand pillars; Simple, Playful, Precise.
These principles work together in harmony during animations
to capture the attention of audiences through
purposeful movement.
SIMPLE
We favour clear, carefully considered choices to tell straightforward stories through motion. By keeping things uncluttered, we lead with purposeful movement for maximum impact.
PLAYFUL
We use motion to introduce wit, spark interest and lift the mood. These light-hearted touches adds energy and keeps viewers on their toes.
PRECISE
Guided by Swiss principles, we craft motion that's measured and exact. Focused on structure and clarity, animations feel effortless yet deliberate. This precision helps refine the stories we tell.
Motion Formats
We utilise two different motion formats for belö.
Standard and Basic for various animations.
STANDARD
BASIC
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DIGITAL
BRAND GUIDELINES
Partner Info